Apple's move into the smart glasses market comes as other tech giants, including Google and Snap, are also working on their versions of smart glasses. However, Apple's approach to launching new products is typically slower, with the company known for its careful research and development process. The company's potential entry into the smart glasses market could be aimed at rivaling Meta's unreleased Orion glasses, which have been demoed but are not yet ready for consumers.
Key takeaways:
- Apple is reportedly considering entering the smart glasses market, conducting internal focus groups on existing products in the sector, according to Bloomberg.
- This comes as Apple's Vision Pro headset, launched in February, has seen lukewarm demand, leading to a scaling back of its production.
- Competitor Meta has received positive feedback for its Ray-Ban smart glasses and its Orion demonstration, potentially putting pressure on Apple to develop a similar product.
- Apple's ultimate goal for eyewear is likely to be a form factor closer to glasses, according to Morningstar analyst William Kerwin.