12 Must-Try AI Tools for Digital Marketing

Boost your digital marketing with these powerful AI tools:

1. Jasper: AI writing assistant for content creation

2. Copy.ai: Budget-friendly AI copywriting tool

3. Grammarly: AI-powered writing and grammar checker

4. MarketMuse: Content planning and optimization platform

5. FeedHive: AI-driven social media management

6. Canva: AI-enhanced graphic design tool

7. Brand24: Social media monitoring and analytics

8. BuzzSumo: Content research and trend discovery

9. Zapier: Workflow automation for marketing tasks

10. Seventh Sense: AI-powered email marketing optimization

11. ChatFuel: AI chatbot builder for customer service

12. Optimove: AI-driven CRM and campaign management

These tools can help you create better content, manage social media, optimize email campaigns, and more. They're designed to save time and boost results, not replace human creativity.

Quick Comparison:

Ready to level up your marketing? Start by picking one area to focus on, like content creation or social media management. Try out free trials to find the right fit for your needs.

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1. Jasper

Jasper is an AI writing tool that's changing the game for digital marketers. This smart assistant helps you create engaging marketing content fast.

What Jasper Can Do:

• It has over 50 templates for different types of content

• It can help with long-form writing

• It works with Surfer SEO to make your content more search-friendly

• It supports more than 30 languages

• It checks your grammar and makes sure you're not copying anyone

Jasper really shines when it comes to creating longer content. Need a blog post, sales page, or video script? Jasper can whip up a draft in no time.

Here's what one user had to say:

"Jasper has allowed me to start a new blog site while still having a 'real job' elsewhere. Without Jasper's assistance, there is no way I would have time to post daily." - Lisa V., G2 User Review

This shows how Jasper can help you create content regularly, even if you're short on time.

How to Use Jasper:

To get the best results, give Jasper clear instructions. Include your brand's voice and important keywords. For example, someone asked Jasper to "Write a social media series of 10 posts about business coaching and the importance of aligning your values in life and business." Jasper then created posts that fit the bill.

What It Costs:

Jasper has different plans:

Jasper might cost more than some other tools, but its advanced features and high-quality content make it worth considering if you're serious about digital marketing.

Pro Tip: Try Jasper's Boss Mode to unlock its full potential. This mode is great for creating in-depth marketing materials and detailed blog posts.

2. Copy.ai

Copy.ai is shaking up digital marketing with its AI-powered writing assistant. It's a Swiss Army knife for marketers, helping create everything from social media posts to email campaigns.

Here's what makes Copy.ai stand out:

1. A huge template library. We're talking 90+ templates, way more than competitors like Jasper AI. Whether you need product descriptions or ad copy, Copy.ai has you covered.

2. Brand consistency is a breeze. With unlimited Brand Voices, your team can keep messaging on-point across all content types.

3. It won't break the bank. At $36/month for the Pro plan, it's cheaper than many alternatives. You get unlimited words, projects, and five user seats.

4. It's a time-saver. Copy.ai can crank out product descriptions for hundreds of items fast - perfect for e-commerce businesses looking to scale.

Copy.ai can handle a variety of content types:

Struggling with cold emails? Copy.ai might help. With the average cold email reply rate at just 8.5% (according to Klenty), every word counts. Copy.ai can help generate compelling email copy, potentially boosting your campaign's success.

"Copy.ai can be a trusted copy generator for an online marketer", says Fritz ai, author of the Copy.ai Review 2024.

While Copy.ai shines with short-form content, it can handle longer pieces too. Features like Infobase let you upload unlimited entries to give context to prompts, while Workflows help you turn one piece of content into many.

Worried about security? Copy.ai is SOC 2 Type II compliant, making it a solid choice for companies dealing with sensitive info.

In today's fast-paced marketing world, tools like Copy.ai are becoming must-haves. By taking care of routine writing tasks, Copy.ai frees up marketers to focus on strategy and big-picture thinking.

3. Grammarly

Grammarly isn't just a spell-checker. It's an AI writing assistant that's become a must-have for digital marketers. It helps make your content error-free, clear, engaging, and on-brand.

What Grammarly Does:

• Checks grammar and spelling in real-time

• Detects tone to match your brand voice

• Suggests style improvements for better readability

• Checks for plagiarism to keep your content original

Grammarly works with over 500,000 apps and websites, including LinkedIn, Canva, and Etsy. So you can polish your writing anywhere - from social media posts to product descriptions.

Real-Life Example:

Jennifer Bruton, a marketer, says:

"Grammarly has made me a better marketer and helped me work smarter - not harder. With Grammarly's generative AI, I quickly drafted a concise message with an excited tone and a clear call to action for my LinkedIn followers."

Jennifer also uses Grammarly for her Etsy store. She clicks the green Grammarly button and selects "Give me ideas for improvement" to make her product descriptions more appealing.

How Much It Costs:

Why Marketers Can't Get Enough:

1. Saves Time: Catches errors before you publish, cutting down editing time.

2. Keeps Brand Voice Consistent: The tone detector helps maintain a unified voice across all content.

3. Helps SEO: By making content more readable and engaging, it indirectly boosts your SEO.

4. Great for Teams: Helps maintain consistent communication standards across the team.

Pro Tip: Use Grammarly with your keyword research tools. This combo makes sure your content is well-written AND search engine friendly.

4. MarketMuse

MarketMuse is an AI-powered content intelligence platform that's shaking up the world of digital marketing and SEO. It's not just another keyword tool - it's a full-blown solution for creating top-notch, topic-rich content that hits the mark with both search engines and readers.

Why should you give MarketMuse a shot? Let's break it down:

Content Planning on Overdrive

MarketMuse uses some fancy natural language processing to analyze your content and your competitors'. The result? You get:

• A clear view of your content gaps

• Fresh topic ideas

• Ways to boost your existing content

• A roadmap to becoming a topic authority

AI-Powered Content Briefs

One of MarketMuse's coolest features? It whips up detailed content briefs. Think of these as your SEO-friendly content blueprints, covering all the key aspects of a topic.

Here's what one content marketer had to say:

"MarketMuse has a robust outline creation feature that is ideal for outsourcing topics to writers. It's helped us reduce miscommunication and improve content quality across the board."

Spy on Your Competitors

With the SERP-X-ray feature, you can peek into your competitors' content. See what's working for them and spot chances to create even better stuff.

Team Up with ChatGPT

Want to speed things up? MarketMuse now plays nice with ChatGPT. This combo lets you use AI to crank out content faster, while still meeting MarketMuse's quality bar.

What'll It Cost You?

MarketMuse has a few different plans:

It's not the cheapest tool out there, but many users say it's worth every penny. Here's what one sales pro had to say:

"What makes MarketMuse stand out from the competition is the quality of data it brings back during the research." - Darek B., Sales

Pro Tip: Start with the free plan to test the waters. As your content needs grow, think about upgrading to get more features and unlimited queries.

MarketMuse isn't just another AI tool - it's like having a content strategy partner. By taking care of time-sucking research tasks and giving you data-backed advice, it frees you up to focus on what really counts: creating killer content that gets results.

5. FeedHive

FeedHive is shaking up social media management with its AI-powered tools. It's built for businesses, agencies, and content creators who want to step up their social media game.

What's the big deal about FeedHive?

1. AI Writing Buddy

FeedHive's AI doesn't just schedule posts - it helps create them. Stuck for ideas? The AI's got your back. Need to pump out more content? It's on it.

2. Smart Posting Times

FeedHive doesn't guess when to post. It crunches the numbers on when your followers are most active and engaged. Post at the right time, get more eyeballs.

3. One Dashboard, Many Platforms

Facebook, Instagram, Twitter, LinkedIn - FeedHive handles them all. Create, customize, and post to multiple platforms from one spot.

4. Bird's-Eye View Planning

See your whole content strategy laid out visually. Spot gaps, keep your posting consistent, and never miss a beat.

Here's what one happy user had to say:

"FeedHive is an invaluable tool that assists us in consistently updating and maintaining a fresh presence across all of our social media platforms." - Daniel H., Small-Business Owner

What'll It Cost You?

FeedHive's got plans for everyone:

Hot Tip: Take the 7-day free trial for a spin before you buy.

Does It Actually Work?

While we don't have specific case studies, over 30,000 businesses, agencies, and content creators are using FeedHive. That's a lot of trust.

If you're looking to up your social media game, FeedHive's worth a look. Its AI can help you create better content, and its scheduling tools make sure that content hits at the right time. In today's social media-driven world, tools like FeedHive aren't just nice to have - they're becoming must-haves to stay in the game and make the most of your online presence.

6. Canva

Canva's AI features are changing the game for digital design. It's a must-have for marketers who want to create eye-catching visuals without being design pros.

The "Magic Studio" in Canva's dashboard is where the AI magic happens. These tools make it easy to bring ideas to life quickly.

One of the coolest features? The text-to-image generator. It uses Stable Diffusion to create original, royalty-free images from text descriptions. A user tried it out with a detailed unicorn prompt, and the AI nailed it, producing four versions with two that hit the mark.

But that's not all. Canva's AI toolkit includes:

• Magic Design for Presentations

• Magic Write (AI writing assistant)

• Magic Switch (format and language changer)

• Magic Animate

• Magic Grab (for editing image elements)

These aren't just fancy add-ons. They're becoming must-haves in digital marketing. As one expert put it:

"Canva AI offers incredible features for creating and editing images, editing videos and generating presentations."

The numbers show how big AI is becoming in marketing:

• 82% of marketers and creatives have used AI to make unique images

• 75% see AI as a key part of their creative toolkit

• 80% of leaders use time saved by AI for more creative work

Here's how Canva prices its AI features:

Want to get the most out of Canva's AI? Be super specific in your prompts. The more details you give, the better the results.

Canva sees its AI tools as creative partners, not replacements for human creativity. They say:

"We believe impressive tools and human capabilities aren't mutually exclusive – AI tools can elevate your creativity or take it to places that were once reserved only for those with specialized skills, rather than replace it."

7. Brand24

Brand24 is a social media monitoring tool that uses AI to track online mentions of brands, products, and services. It gives marketers a complete view of their online presence across many platforms.

What makes Brand24 different?

1. Wide coverage

Brand24 goes beyond just social media. It looks at websites, blogs, news sites, podcasts, and review sites. You won't miss any conversations about your brand.

2. Instant alerts

Get notifications right away when someone mentions your brand. This lets you respond quickly to customer issues or take advantage of good feedback.

3. Understanding sentiment

Brand24's AI doesn't just count mentions - it gets their meaning. It figures out if people feel positive or negative about your brand.

4. Finding influencers

Discover who's talking about you and how much sway they have. This is great for influencer marketing.

Here's a real example: Samsung got 708,000 media mentions in just 30 days. Brand24 found these mentions reached about 3 million people, with over 96% being positive. This kind of info helps brands understand how people see them and plan their marketing.

Brand24's pricing:

Brand24's CEO, Michal Sadowski, says:

"Tracking social media mentions is key for knowing where your brand stands in the media and helps in making smart decisions for your business."

Tip: When you set up Brand24, be specific with your keywords. Use your brand name, product names, and common misspellings. This helps you catch all the important mentions without getting too much extra stuff.

In today's fast-moving digital world, keeping track of what people say about you online is super important. Tools like Brand24 aren't just nice to have - they're becoming must-haves for serious digital marketing. By giving you real-time info about your brand online, Brand24 helps you make smart choices and react quickly to changes.

8. BuzzSumo

BuzzSumo is a content research and trend-finding AI tool that's shaking up digital marketing. It's not just about finding popular content - it's about cracking the code of what makes your audience tick.

The Content Analyzer is BuzzSumo's crown jewel. Type in a keyword, and boom - you've got a list of top-performing articles with engagement stats across major social platforms. It's like having a crystal ball for content creators.

But BuzzSumo isn't just following trends - it's helping you set them. With a massive database of over 8 billion pages and 300 million online influencers, you get a bird's-eye view of your industry's content landscape. This helps you spot gaps and create content that fills those needs.

Here's what makes BuzzSumo stand out:

1. Deep content insights: Filter results by date, language, country, word count, and content type. It's like having X-ray vision for your niche.

2. Influencer finder: The Influencer Analyzer helps you spot key players in your industry. Great for building relationships and expanding your reach.

3. Always-on monitoring: Set up alerts for your brand, competitors, or key topics. Stay on top of industry chatter and react fast.

4. Spy on your rivals: See what's working for your competitors and use those insights to level up your own game.

Brian Dean, the brains behind Backlinko, is a big fan:

"In my opinion, BuzzSumo has one of the best brand monitoring tools on the market. And I should know. I've tried em' all. And since I started tracking mentions with BuzzSumo in 2014… I've noticed that it finds more brand mentions than any other tool."

BuzzSumo's pricing comes in tiers:

It's not the cheapest tool out there, but many marketers swear by it. There's a 30-day free trial if you want to kick the tires before buying.

To get the most bang for your buck with BuzzSumo, start with the Topic Explorer. Punch in a broad topic and check out the word cloud of related ideas. Then, use the Content Analyzer to dig into the most successful pieces in your niche. Pay attention to things like headline structure, content length, and when stuff gets published.

In today's fast-paced digital marketing world, tools like BuzzSumo aren't just nice to have - they're must-haves if you want to stay in the game. By giving you data-driven insights into what's working and what your audience wants, BuzzSumo helps you create content that hits the mark every time.

9. Zapier

Zapier is a powerhouse for digital marketers aiming to streamline their work and boost output. This automation tool links over 3,000 apps, letting you build custom workflows (called "Zaps") without coding.

Why Zapier is a game-changer:

Automation That Saves Time

Zapier can automate tons of marketing tasks. Picture this: you set up a Zap that shares new blog posts across all your social platforms the moment they go live. It's like having a tireless assistant working 24/7.

Connects Everything

Zapier's huge app library lets you link all your marketing tools. Your CRM talks to your email software, your social accounts sync with your analytics - it's like your marketing tech is finally speaking the same language.

Lead Management on Autopilot

Zapier shines at automating lead nurturing. Set up a Zap that adds new leads from your website forms to your email list and CRM, then kicks off a welcome email series. No more leads slipping through the cracks.

Real Results

Zapier users save an average of $10,000 worth of time each year by automating routine tasks. That's time you can spend on big-picture strategy instead of repetitive work.

Zapier in Action

Here's how marketers are using Zapier:

• Automatically share new blog posts across social media

• Instantly add new leads to your CRM and email list

• Update your email subscribers when you publish new content

• Get Slack notifications for new customer support tickets

• Populate Google Sheets with data from your marketing tools for easy reporting

What It Costs

Zapier's pricing tiers:

It's not the cheapest tool out there, but many marketers find the time savings worth every penny.

Jasmine Williams, a marketing automation pro, says:

"Zapier is the leader in workflow automation - integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. It's an indispensable tool for marketers looking to scale their efforts without scaling their team."

In short, Zapier is like having a Swiss Army knife for your marketing tech stack. It connects your tools, automates your tasks, and frees you up to focus on what really matters: growing your business.

10. Seventh Sense

Seventh Sense is an AI-powered email marketing tool that's shaking up the digital marketing world. It's not your average email platform - think of it as a smart sidekick that helps you nail your email timing.

Timing Is Everything

Seventh Sense uses AI to figure out when your subscribers are most likely to open emails. It's like having a sixth sense (or should we say, seventh sense?) for email marketing. The payoff? More opens, more clicks.

Numbers Don't Lie

Let's talk results. Natera Inc., a genetic testing company, saw some eye-popping numbers:

• 85% more new contacts from email marketing in just six months

• 5.1% boost in open rates

• 18.1% jump in click rates

But here's the real kicker: they brought back about 15% of contacts who'd been MIA since 2015. That's like finding a forgotten stash of cash in your old jeans!

Plays Well With Others

Good news: Seventh Sense works with your existing tools. It plugs right into HubSpot and Marketo, so you don't have to upend your whole system.

Ivan LaBianca, Chief Revenue Officer of Seventh Sense, puts it this way:

"Seventh Sense is an artificial intelligence company that helps marketers increase the ROI of their email channel by ensuring their emails have the highest chance of being seen, read and engaged with."

What's It Gonna Cost Me?

Seventh Sense has two main plans:

Both are billed annually, so plan accordingly.

Pro Tip: Try out Seventh Sense's free features like split test automation and deliverability audit. It's a great way to test the waters before diving in.

In today's crowded inboxes, Seventh Sense gives you an edge. By hitting send at the perfect moment for each subscriber, you're not just avoiding inbox overload - you're boosting engagement and driving results.

Here's a mind-bender: sometimes 90% of engagement comes from just 30% of your audience. Seventh Sense helps you zero in on these VIP subscribers. You could double your opens and clicks while sending half as many emails.

If you're looking to up your email game, Seventh Sense is worth checking out. It's not about sending more emails - it's about sending smarter emails.

11. ChatFuel

ChatFuel is a chatbot builder that's changing the game for digital marketers' customer service. It helps businesses create chatbots for Facebook Messenger, Instagram, and WhatsApp - no coding needed.

Here's what makes ChatFuel stand out:

Easy to Use: With ChatFuel's Flow Builder, you can make complex chatbots in minutes. Just drag and drop. Plus, there are over 50 templates to get you started.

Smart Conversations: ChatFuel uses OpenAI's GPT models. This means your chatbot can handle open-ended questions like a pro.

Works Everywhere: Facebook, Instagram, WhatsApp - ChatFuel's got you covered. Great for businesses that want to chat with customers on different platforms.

It Works: Businesses using ChatFuel are seeing results. Take OneWayLimo. They made a Messenger bot named Owly with ChatFuel. Now they can help customers faster without manual follow-ups.

"Using Chatfuel we are able to service customers without using internal resources." - Will Haire, Author at Chatbots Life.

Flexible Pricing: ChatFuel has options for businesses of all sizes:

Pro Tip: Use ChatFuel's keyword grouping. It helps your chatbot understand similar words, making it better at answering open-ended questions.

What sets ChatFuel apart? It handles complex chats well. It uses AI models like GPT, so it's easier to make smart chatbots that learn from talking to customers.

If you're a digital marketer who wants to automate customer service without losing quality, give ChatFuel a shot. It's easy to use, smart, and works on multiple platforms - a great addition to your marketing tools.

12. Optimove

Optimove is an AI tool for digital marketers that boosts CRM and campaign strategies. This Customer-Led Marketing Platform combines customer data analysis, AI-driven multichannel journey orchestration, and multitouch attribution to help businesses keep customers and grow.

Key Features:

1. AI-Powered Insights: Optimove's AI analyzes customer data, spots patterns, and predicts behavior. It helps you stay ahead in marketing.

2. Smart Campaign Orchestration: The AI Bot creates and runs personalized campaigns across channels, reaching customers at the right time and place.

3. Real-Time Analytics: Get instant insights on campaign performance, letting you make quick, data-driven decisions.

4. Seamless Integrations: Works well with popular CRMs, ERPs, and marketing automation tools, fitting into your existing tech setup.

Results That Matter

Optimove doesn't just offer cool features - it gets results. Here's proof:

"Being able to leverage our customer data efficiently has been a game-changer. With Optimove, we have seen the time to launch campaigns drop from over four hours to less than 10 minutes!" - Federica Calandrino, Customer Insights Manager, Melita Ltd.

This big drop in campaign launch time lets marketers move faster and respond better to customer needs.

But there's more. Brands using Optimove have seen:

• 88% better campaign efficiency for three years straight

• 4,200 hours saved after one year

• $114,660 in efficiency gains in the first year, growing to $252,840 after three years

These numbers show Optimove saves time and boosts revenue.

Industry Props

Optimove's smart approach has turned heads. It was named the top Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs. It also scored high for Journey Building and Execution and Multichannel Optimization in Gartner's 2024 Critical Capabilities report.

Pricing

Optimove offers custom pricing based on your business needs. While they don't list exact prices, they have options for all business sizes:

Tip: Try a demo or free trial to see how Optimove fits your marketing workflow before you buy.

In today's data-heavy marketing world, tools like Optimove are key for creating personal customer experiences at scale. By using AI and machine learning, Optimove helps marketers work smarter - letting them focus on strategy while the tool handles data analysis and campaign running.

Tool Features and Pricing

Let's look at some top AI tools for digital marketing. These can help you work smarter and market better.

Jasper AI: Content Creation Beast

Jasper AI is popular with over 50,000 marketers and content creators. It's great for blog posts, social media, and even Facebook ads.

What it does:

• Helps with long-form content

• Has 50+ templates for different content types

• Includes SEO mode and plagiarism checker

• Works with Grammarly

Cost:

• Creator plan: $39/month

• Pro plan: $59/month

• Custom plans for businesses

Copy AI: Cheaper Option

Copy AI is like Jasper, but costs less. It's good for marketers who need help with short content and are watching their budget.

What it does:

• Has 90+ templates (more than Jasper)

• Unlimited credits for one price

• Good for short marketing copy

Cost:

• Free plan: 2,000 words/month

• Pro plan: $49/month for unlimited words (5 users)

Grammarly: Writing Helper

Grammarly makes sure your content is error-free and fits your brand.

What it does:

• Checks grammar and spelling

• Detects tone

• Suggests style improvements

• Checks for plagiarism

Cost:

• Free basic plan

• Premium plan: $12/month (yearly billing)

Brand24: Social Listening

Brand24 helps you track what people say about your brand online.

What it does:

• Monitors mentions across platforms

• Analyzes sentiment

• Finds influencers

Cost:

• Starts at $69/month

FeedHive: Social Media Manager

FeedHive makes managing social media easier with AI features.

What it does:

• Visual planning

• AI-powered analytics

• Tools for working together

Cost:

• Prices vary for different business sizes

When picking an AI tool for marketing, think about what you need and how much you can spend. Some tools, like Jasper AI, do more but cost more. Others, like Copy AI, are good if you're on a budget.

Remember, these tools are here to help, not replace your creativity. As Akshay Kothari, CPO of Notion, says:

"AI tools are here to augment human capabilities, not replace them. They allow marketers to focus on strategy and creativity while handling repetitive tasks efficiently."

Next Steps

Ready to boost your digital marketing with AI? Here's how to get started:

Look at your current marketing workflow. Where are you wasting time? What tasks feel like a broken record? These are the perfect spots for AI to step in and help out.

Don't try to change everything overnight. Pick one area to focus on, like creating content or managing social media. This way, you can learn and adjust without giving your team a headache.

Most AI marketing tools offer free trials. Use them! See which ones fit your needs like a glove. You could try Jasper AI for whipping up content and FeedHive for juggling social media.

Found a tool you click with? Weave it into your workflow. Then, keep fine-tuning. AI tools often get smarter the more you use them, learning what you like.

Make sure your team knows how to use the new AI tools like pros. You might need to run some training sessions or workshops.

Keep your eyes on the numbers. Are things running smoother? What about your return on investment? Use these insights to steer your AI strategy.

Just remember, AI is here to make your marketing better, not to replace your team's creativity. As Akshay Kothari, CPO of Notion, puts it:

"AI tools are here to augment human capabilities, not replace them. They allow marketers to focus on strategy and creativity while handling repetitive tasks efficiently."

So, are you ready to give your marketing a high-tech boost?